Synovate MMA Hires Senior Marketing Services Exec Amir Zaheer As Vice President of Account Management and Business Development
Marketing Management Analytics, the analytic consulting unit of global market research firm Synovate, today announced that Amir Zaheer has joined the firm as Vice President, Account Management and Business Development.
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Synovate MMA Announces Two New Hires, Including the Former Director of Business Analytics at Novartis
Marketing Management Analytics, the analytic consulting unit of global market research firm Synovate, announced today the hiring of Mitch Weintraub as Vice President, Account Management and Matthew Abrena as Associate Director, Client Services Analytics.
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Marketing Management Analytics Names Former WPP SVP Robert Gannon as Senior Vice President, Business Development
Marketing Management Analytics, the analytic consulting firm enabling marketing effectiveness, announced today that Robert Gannon has joined the company as Senior Vice President, Business Development and Account Management. Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development.
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Former Yahoo! Marketing Executive Michele Madansky Teams Up with Marketing Management Analytics to Advance Digital Strategy
Marketing Management Analytics (MMA), the pioneer and innovator in marketing effectiveness, today announced that it has partnered with Michele Madansky, who will be serving as its Senior Digital Advisor.
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Marketing Management Analytics Announces MMA Digital, the First Marketing Services Offering That Evaluates Online, Offline Media on a Level Playing Field
MMA’s insights, best practices and proven methodologies help major brands improve digital ROI
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New MMA-ANA White Paper Cites Growing Evidence That Marketing Accountability Is A Must-Have Initiative In Organizations
Paper based on joint Marketing Management Analytics/Association of National Advertisers survey shows greater cohesion around accountability, with economy acting as a stimulus
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New Study Shows Organizations More Focused On Marketing Accountability
Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010
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Marketing Management Analytics and Synovate Link Up In New Joint Venture, Expanding Their Reach across the Asia-Pacific Region
Synovate MMA’s powerful combination of market research and marketing effectiveness capabilities will drive continued strong growth in the region
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New Version of Avista by MMA Makes It Easier To Manage Marketing ROI And Predict Future Business Performance
More granular margin modeling, streamlined product scenarios and rapid data and model refreshes among Avista 6.1’s many benefits
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New White Paper From Marketing Management Analytics Lays Out
Success Factors In Creating A Marketing Accountability Program
Paper shows how marketing can partner with finance and management to drive sales, profit
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Marketing Management Analytics Expands To Meet Growth Demands
Marketing Management Analytics, Inc. (MMA), the pioneer and innovator in marketing
effectiveness, adds 11 analysts and technology specialists.
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ANA / MMA Study Finds Increased Collaboration Between Marketing and
Finance, Despite Continued Dissatisfaction With Marketing Metrics
Companies Are Using Accountability Metrics To Address Marketing Budget Issues During Current Economic Climate.
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Marketing Management Analytics (MMA) Launches Product Assortment and Introduction Service - AssortView for Retailers and Manufacturers "Improve assortment to drive incremental sales and profit"
New Service to Help Retailers and Manufacturers Make Better Decisions About Product Selection and Product Introductions to Drive Growth and Profitability
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Marketing Management Analytics Announces Expansion of Account Team with Two New Hires
Former Home Depot and ImmediateFX Executives Join MMA
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MMA Receives the Highest Rating for the Quality of its Marketing
Models in Industrywide Survey
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ANA/MMA Marketing Accountability Study
Finds Need for Greater Alignment Between Marketing and Finance
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Marketing Mangement Analytics Announces Expansion to Team with Seven New Hires
Former Accenture Senior Manager Appointed MMA Vice President
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New National Survey:
Most Financial Executives Critical of Marketing Effectiveness Measures:  Only 7% Say They Are Satisfied with their Company’s Ability to Measure Marketing ROI
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Marketing Management Analytics Expands Management Team
Former MarketShare Partners Director Named Vice President
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Survey Finds More Senior-Level Marketers Able To Measure Return on Investment
One-Third of Senior-Level Marketers Able to Measure and Act on ROI, up from 19% Last Year
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MMA’s New Release of its ROI Service Extends the Power of   “What If” to Product Portfolios and Media Schedules
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Yahoo! and MMA to offer Measurement Service to Enable Marketers to Optimize Advertising Spend Across Media
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