Marketing Management Analytics Expands To Meet Growth Demands Marketing Management Analytics, Inc. (MMA), the pioneer and innovator in marketing
effectiveness, adds 11 analysts and technology specialists. view html>> view pdf >>
July 2, 2008
ANA / MMA Study Finds Increased Collaboration Between Marketing and Finance, Despite Continued Dissatisfaction With Marketing Metrics Companies Are Using Accountability Metrics To Address Marketing Budget Issues During Current Economic Climate. view html>> view pdf >>
April 15, 2008
Marketing Management Analytics (MMA) Launches Product Assortment and Introduction Service - AssortView for Retailers and Manufacturers "Improve assortment to drive incremental sales and profit" New Service to Help Retailers and Manufacturers Make Better Decisions About Product Selection and Product Introductions to Drive Growth and Profitability view html>> view pdf >>
February 4, 2008
Marketing Management Analytics Announces Expansion of Account Team with Two New Hires Former Home Depot and ImmediateFX Executives Join MMA view html>> view pdf >>
October 31, 2007
MMA Receives the Highest Rating for the Quality of its Marketing
Models in Industrywide Survey view html>> view pdf >>
September 19, 2007
Marketing Management Analytics announces the appointment of a new SVP
Former Mindshare Executive Returns to MMA view html>> view pdf >>
September 5, 2007
ANA/MMA Marketing Accountability Study
Finds Need for Greater Alignment Between Marketing and Finance view html>> view pdf >>
Tuesday June 26, 2007
Marketing Mangement Analytics Announces Expansion to Team with Seven New Hires Former Accenture Senior Manager Appointed MMA Vice President view html>> view pdf >>
Tuesday April 24, 2007
Marketing Effectiveness Leaders Form Strategic Partnership
Marketing Management Analytics and EMM Group Announce Marketing Transformation Framework view html>> view pdf >>
Tuesday March 13, 2007
New National Survey:
Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They Are Satisfied with their Company’s Ability to Measure Marketing ROI view html>> view pdf >>
Wednesday January 10, 2007
Marketing Management Analytics Expands Management Team
Former MarketShare Partners Director Named Vice President view html>> view pdf >>
Marketing Management Analytics announces major expansion to marketing effectiveness team with thirteen new hires
Former Cadbury Schweppes Marketing Executive Appointed SVP, Account Management
Survey Finds More Senior-Level Marketers Able To Measure Return on Investment
One-Third of Senior-Level Marketers Able to Measure and Act on ROI, up from 19% Last Year view html>>view pdf >>
Wednesday March 29, 2006
MMA’s New Release of its ROI Service Extends the Power of “What If” to Product Portfolios and Media Schedules view html>>view pdf >>
Friday December 16, 2005
Yahoo! and MMA to offer Measurement Service to Enable Marketers to Optimize Advertising Spend Across Media view html>>view pdf >>
