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How do you determine the impact of marketing dollar allocation across marketing vehicles, channels and markets?
If there is a change in budget, could you determine the impact on sales?
How can I integrate data from multiple sources into my marketing planning process? |
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Marketers constantly face the challenge of getting data that is accurate, timely and actionable. For marketers to make better, more timely decisions and improve their overall effectiveness, they need to address these challenges. In many organizations, the amount of time spent chasing and cleaning data far exceeds the amount of time spend on higher value activities. To help companies address these challenges, MMA has established a Data Management Service.
Data Integration has been one of MMA's core competencies for the past 15 years and has been the foundation behind all of our studies and production systems. MMA’s Data Management service helps companies integrate and manage data from both internal and external sources. MMA’s proprietary methodology and tools are used to validate, cleanse, process, map and then integrate all data.
Avista by MMA Data Management helps clients:
- Understand and gather their reporting and analysis requirements
- Determine the data sources necessary to met their needs
- Evaluate and select the technology and software best suited for their needs
- Select third party packages and tools (data warehouse and ETL)
- Architect their data warehouse
- Address architectural goals of scalability, reliability, performance and security
- Scope the number of ETLs required with estimated time and resources for development.
- Design and automate processes to support their integrated marketing database
- Develop a process and organization for loading and maintaining the data on an on-going basis.
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