MARKETING MANAGEMENT ANALYTICS ANNOUNCES THE APPOINTMENT OF A NEW SVP
Former Mindshare Executive Returns to MMA

Wilton, Conn., September 19, 2007 -- Marketing Management Analytics, Inc. (MMA), www.mma.com, the pioneer and innovator in marketing effectiveness, today announced the appointment of former Mindshare executive Tim Murphy as Senior Vice President, Account Management. Murphy had previously worked at MMA as a Senior Vice President. MMA is an independent operating unit of Carat, one of the world's leading media services companies.

The appointment is effective immediately.  Murphy will be responsible for overseeing major client engagements.

“We are proud to welcome a seasoned executive like Tim Murphy back to the MMA team,” said Ed See, Co-President and Chief Operating Officer of MMA. “His more than 20 years of experience in analytics, particularly in market and consumer behavior, will provide significant value to our clients.”

Murphy, of Redding, Conn comes to MMA from Mindshare, where he served as the Managing Director of the Advanced Techniques Group (ATG) for North America.  Previously, Murphy served as a Senior Vice President at MMA. He began his career with Young & Rubicam in Chicago, where he was responsible for quantitative analyses. Tim holds an M.A. and Ph.D. in Experimental Psychology from the University of Illinois at Urbana-Champaign and a B.A. in Psychology from St. Michael's College, Colchester, Vermont.

“I am delighted to be back with MMA as they continue to grow and expand in their role as marketing accountability innovators,” said Murphy.