Marketing Daily
ANA Finds Metrics, Accountability Work In Progress
by Erik Sass
July 2008
Under pressure from top management, the marketing and finance divisions of major advertisers are working together to make marketing operations more accountable, according to a new survey of 128 senior-level marketers by the Association of National Advertisers and Marketing Management Analytics. But this collaboration requires improvisation, as the industry still lacks a common metric for judging return on investment and quantifying marketing's contribution to the bottom line.

From BtoB: The Magazine for Marketing Strategists
ANA/MMA study finds increased collaboration between marketing and finance
June 2008
Marketing and finance groups are working together more closely to measure the impact of marketing efforts, according to a new study by the Association of National Advertisers and Marketing Management Analytics.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080630/FREE/518266224

RAMA
Digital Media Making it's Mark
By John Nardone and Ed See
January 2008
If it seemed like brick and mortar retailers were advertised all over the internet this holiday season…they probably were. And while this year’s holiday season was no record breaker, digital advertising probably contributed to a solid performance.

From B2B: The Magazine for Marketing Strategists
Marketing measurement progress stalls, ANA finds
By Ellis Booker
September 2007After three years of significant gains, marketers now report a drop in confidence about their ability to measure marketing ROI and collaborate with other departments to create common success metrics.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071008/FREE/71008020

B2B Magazine: The Magazine for Marketing Strategies
ANA/MMA study finds greater need for alignment between marketing and finance
September 2007
Though the vast majority of marketers (92%) now have some type of marketing accountability process in place, dissatisfaction with marketing measurement and internal accountability processes is widespread, according to a newly released study conducted by the Association of National Advertisers in conjunction with Marketing Management Analytics, a marketing measurement company.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070906/FREE/70906004/1078/newsletter01

SAS News
Marketing Management Analytics (MMA) Calls SAS® ''gold standard''
June 2007
MMA develops cutting-edge methods for measuring the sales impact of advertising and other marketing components. SAS Analytics power the company’s Marketing Mix Analysis and Avista offerings, which blend data sources to offer fact-based analysis that quantify the sales impact of media.  “SAS is the only software company that meets our client needs for enterprise quality,” said Ed See, Co-President and Chief Operating Officer.  “The gold standard in analytics, SAS has the reputation that 30 years of successful implementations brings.” 
http://www.sas.com/news/preleases/061807/news4MMA.html

CFO Magazine
Finance vs. Marketing: Why They Don’t See Eye to Eye
May 2007
By Joseph McCafferty
Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. For one thing, marketing and finance disagree as to how well current programs to measure the ROI of expenses such as advertising and direct mail actually perform. At many companies the two functions do not work together to develop measures; sometimes they battle one another.  This article features quotes by Ed See, Co-President of MMA.
http://findarticles.com/p/articles/mi_m3870/is_5_23/ai_n19170765

Internet Retailer
New Partnership Helps Retailers Develop Innovative Marketing
April 2007
MMA announced a strategic partnership with the EMM Group, leaders in enterprise marketing management (www.emmgroup.net).  In this article, Randy Stone highlights the importance of the partnership and how it will help clients move from “insights to action” and be able to apply learnings from research to their internal marketing processes.
http://www.internetretailer.com/dailyNews.asp?id=22195

From B2B: The Magazine for Marketing Strategists
ANA study finds most marketers falling short on accountability
April 2007
Marketing accountability requires precise processes involving multifunction teams, yet only a small proportion of marketers have these processes in place, according to a report from the Association of National Advertisers’ Marketing Accountability Task Force.
http://www.btobonline.com/apps/pbcs.dll/article?aid=/20070405/free/70405004/1001/newsletter01

Financial Executive
Are Finance and Marketing Getting Closer?
March 2007
By Jeffrey Marshall
Financial executives' uncertainty about the return on marketing dollars isn't new, but it remains strong. In fact, that's one of the key findings in a survey done to assess corporate attitudes toward marketing return on investment (ROI). Financial Executive joined with Marketing Management Analytics, which developed an email survey that was sent to FEI members; MMA collected and tabulated the responses.  This article quotes Ed See, Co-President of MMA.
www.fei.org

Advertising Age
Events No Longer Immune to Marketer Demands for ROI
March 2007
By Kate Fitzgerald
Event-driven live marketing has a firm mandate, and it's spelled ROI.  What was once labeled as merely a "below-the-line" marketing tactic is being scrutinized like never before by marketers seeking tangible proof of events' impact.  Technology is playing a key role. Tablet-size wireless computers gather feedback from event attendees and real-time reporting systems allow marketers to monitor events from headquarters.  This article quotes John Nardone and Ed See.
http://goliath.ecnext.com/coms2/gi_0199-6367389/EVENTS-NO-LONGER-IMMUNE-TO.html