Marketing Management Analytics (MMA) Launches Product Assortment and Introduction Service - AssortView for Retailers and Manufacturers "Improve assortment to drive incremental sales and profit"
New Service to Help Retailers and Manufacturers Make Better Decisions About Product Selection and Product Introductions to Drive Growth and Profitability

Wilton, CT (PRWeb) April 15, 2008 -- Marketing Management Analytics, Inc. (MMA), www.mma.com, the pioneer and innovator in marketing effectiveness, today announced the introduction of AssortView, a service to help retailers and manufacturers make better decisions about product selection and new product introductions to drive category growth and profitability.

With retail shelf space at a premium, companies must decide which products to drop, keep or add. All too often, new products or line extensions just cannibalize existing products resulting in minimal incremental sales or
profits.

MMA's AssortView provides retailers and manufacturers with the optimal product assortment for true incremental growth and profit.

"It seems as if there are millions of brands and products on our shelves these days. The question of whether a product should be dropped, kept, or added to the shelves is extremely difficult for retailers and manufacturers," said Rishi Bhandari, Vice President and Practice Lead at MMA. "Understanding the relationship between products while balancing incremental sales and cannibalization from new product introductions is critical to driving category growth. MMA has developed this approach to help manufacturers and retailers develop optimal assortment plans to achieve their revenue and profit targets."

AssortView helps retailers and manufacturers make decisions on three critical challenges:
· Identify the most profitable assortment of products
· Understand the impact of product introductions and product interactions on the overall category
· Understand the most important/least important factors that drive a consumer's purchase decision.

"For retailers and manufacturers, AssortView offers complete flexibility by being 'data-agnostic,'" said Ed See, MMA President. "With AssortView companies can use survey, panel or scanner data at the store, market or account level and make the optimal category decision."

Two versions of AssortView are available: one for retailers and another for manufacturers. The proprietary technology was developed by Dr. Ashish Sinha, a professor in the School of Marketing and International Business, Victoria University of Wellington, NZ.